You want to reach sustainable businesses and consumers, but who has the time? Without a comprehensive social media strategy, your efforts can appear disorganized and confusing. This social media 101 class is perfect for businesses considering how to make the most to:
- Where to spend your time online: How to determine which networks are best for your business
- Finding your socially conscious voice online: How to talk about your efforts on social media
- Scheduling messages: Dos & Don’ts
- #Engaged: How to make the most of sustainable conferences & events
Learn about social media while enjoying local fare. Lunch will be provided.
Trainer: Julie Hancher
Julie Hancher is a local sustainability expert, writer, speaker and social media professional. Julie is Managing Principal of Green Philly Company, where she helps businesses communicate through digital marketing and social media strategies. As Editor-in-Chief & Co-Founder of Green Philly Blog, she shares the latest news and events on Philadelphia's sustainability scene. In her spare time, she enjoys traveling, googling her CSA vegetables and hiking. She’s been quoted in Philadelphia Magazine, She Knows, CNN, Metro and MNN and has spoken at several conferences about social media, blogging and social media.
Host:
Green Philly Company provides social media consulting & training for socially conscious business. We create innovative, organic digital marketing campaigns that match your company's ethics. Our digital marketing strategies help you reach your target audience by building brand awareness and driving conversions.
Co-Host: Delaware Valley Green Building Council (DVGBC)
Formed in 2001, The Delaware Valley Green Building Council is a chapter of the U.S. Green Building Council, the nation’s foremost coalition of leaders from across the building industry working to promote buildings that are environmentally responsible, profitable, and healthy places to live and work. DVGBC is the primary point of contact for users, agencies, and companies interested in sustainable communities and is a leader in fostering cooperation and collaboration among organizations dedicated to environmentally responsible practices in the building industry.
Mission: DVGBC fosters transformative impact in our communities through green building education and advocacy.
Vision: A sustainable, healthy, and resilient built environment for all.